Self-hosted alternative to Google Analytics

PostHog’s self-hosted analytics platform helps teams better understand how their products are being used. Unlike Google Analytics, PostHog is open-source and can be deployed on your existing infrastructure.

Why is it important to self-host your analytics?

Privacy

Keeping data on your existing infrastructure means you never have to send user data to third parties, minimising the risk of breaches.

Control

Self-hosting means you control everything, from when to deploy updates to where the servers are physically located.

Security

With self-hosting there’s no need for lengthy compliance or security audits. Just use your existing infrastructure instead.

Everything product-led teams need in one place

PostHogGoogle Analytics
Free version available
Easy to use and deploy
Self-hosted deployment
Analytics suite
Session recording
Feature flags
Multivariate testing
Data warehouse integrations
Ad-blocker resistant

Built for product-led teams

Track events easily and retroactively, right back to the moment PostHog was deployed.

Monitor any product metric and group users into cohorts based on any variable.

Annotate data and mark new releases, so you can understand product impact later.

Test updates safely with feature flags

  • Roll-out new updates in stages, so you can effortlessly roll-back if an issue arises.
  • Toggle features for specific cohorts or beta-testing groups before a full release.
  • Run multivariate A/B tests to gather insights and launch new features successfully.

Session recording included as standard

  • Replay sessions to see every user’s actions without infringing on their privacy.
  • Diagnose bugs, rage-clicks and more by seeing exactly how products are used.
  • Use heatmaps to trace every click and visualize where users get lost.